Puppy laying on a carpet

The environmentally friendly carpet: SmartStrand Carpet

Carpets go in and out of fashion. A major problem is that they need regular maintenance. And that can be costly. That’s not to mention the environmental considerations of fitting a home with industrially made carpets. But the softness of a warm carpet beneath your feet on a winter’s morning is reason enough to consider fitting an environmentally friendly carpet in your home. We’re not sure if 2020 is the year of the carpet, but it could be!

If you have children or pets, it stands to reason that you may be afraid of carpetting your home. After all, the fear of spills, muddy footprints, and dust buildup is enough to put anyone off.

And for the eco-conscious homeowner, finding natural fibre carpets can be an expensive and almost fruitless endeavour. That’s why SmartStrand has come to the rescue. The company has developed an environmentally friendly carpet that claims to remedy many of these common carpet problems. And it does so using sustainable and eco-friendly processes.

What is SmartStrand carpet?

SmartStrand is Mohawk Flooring’s new carpet line and it’s made entirely from renewable, plant-based materials. Each strand is made from sugar extracted from corn. So while other companies use petroleum-based ingredients to create their synthetic carpets, SmartStrand carpets are sustainable.

SmartStrand carpets are soft and durable. And they are free from any harmful substances such as VOCs (volatile organic compounds), meaning they’re completely safe for children and pets.

SmartStrand reserve


Mohawk’s range of styles and colours has something to suit any home. Their carpets boast thick, plush piles, geometric patterns, and classic, simple designs. The current lineup has over 50 colour choices. And installing a natural fibre SmartStrand carpet has other benefits:

Soft fibre

While each carpet is guaranteed to be extremely soft, exactly how soft your carpet is will depend on the style you choose. SmartStrand Silk is the latest addition. And the name says it all. Seven hundred silk-like fibers pack into every single strand, meaning you are guaranteed great quality and luxury with each step you take.

High performing and durable

Mohawk are so confident that their SmartStrand range is durable, they offer 15-25 year warranties for abrasive wear and fade resistance.

And they’ve even set up the Smartstrand Silk Challenge. By installing its environmentally friendly carpet and another brand’s nylon product into a rhino enclosure at Birmingham zoo, the company has proved their carpet can withstand the toughest stains.

Stain resistant

SmartStrand carpets have Nanoloc protection. Nanoparticles bond together to cover each strand. This is a much more effective way of protecting the product than spraying it with chemicals after production. It means that soil and spills can’t reach the carpet strands. And it makes the carpet far easier to clean. You won’t even need harsh chemicals as hot water will do just fine.

SmartStrand also offer a lifetime stain and soil warranty, so you don’t have to worry about spilling that glass of wine!


The average Mohawk SmartStrand carpet costs approximately £35 per square metre. Shop for your SmartStrand environmentally friendly carpets at John Lewis and the Brighton-based GJP Flooring.

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Mohawk Flooring is a US-based company which has been rolling out carpets since 1878.

The company is a market leader when it comes to sustainable flooring. And they offer hundreds of products made from recycled and renewable sources, including carpets, hardwood, laminates, and tiles. They also put emphasis on manufacturing, distributing, and installing their products in an environmentally friendly way.

Visit the Mohawk Flooring SmartStrand carpet website